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Announcing our $8M fundraise to bring AI to wholesale. Read our manifesto
Announcing our $8M fundraise to bring AI to wholesale. Read our manifesto
Give your buyers a modern wholesale storefront with customer-specific pricing, personalized assortments, live inventory, and a smooth self-checkout every time.
migrated from AMP
migrated from magento
migrated from WooCommerce
migrated from magento
migrated from woocommerce
migrated from repzio
migrated from bigcommerce
migrated from optimisely
migrated from shopify
migrated from shopify
Deliver tailored themes, custom collections, branded layouts, and lead approval flows—so every buyer sees the right products, right pricing, and the right experience from the start.
AI-powered search, smart filters, personalized recommendations, carts, reorders, variant ordering, and approval workflows give your buyers everything they need to order on their own.
Personalized Storefronts
Create a fully branded storefront with flexible layouts, wholesale-friendly UI blocks, and themes designed to match your aesthetic.
Build collections tied to buyer contracts, regions, or terms—ensuring each customer sees only the items they’re permitted to buy.
Design lead intake forms that match your requirements, show each lead a tailored storefront and pricing, and approve new buyers with a single click.
Pricing & Buyer Controls
Assign each buyer a custom price list based on your business rules—whether by region, channel, volume, contract pricing, or any parameters you define.
15%
Increase in Online Orders
600+
new website customers
50+
new website leads every month
10%
revenue increase
15%
increase in online sales
30~
day seamless implementation
Give buyers universal, fuzzy search, across your entire catalog—by SKU, name, collection, or any attribute—and let them find products instantly with image-based search.
Deliver intelligent recommendations tailored to each buyer’s behavior, making it easy to explore similar, related, and high-intent products.
Support cards, ACH, payment terms, deposits, and other methods your business offers—so buyers can always pay the way they prefer at checkout.
Allow buyers to save products to wishlists and build multiple carts for different projects or locations —always saved to their account whenever they log back in.
Showcase all product variants clearly and add custom modifiers based on your SKU data—built to handle large, complex wholesale catalogs with ease.
Allow buyers to reorder past purchases in a single click, straight from their account history or previous orders.
Review and approve online orders instantly, with automatic ERP sync and real-time updates for your team.
Send approved orders to your ERP instantly and keep pricing, inventory, and product data synced automatically across your storefront.
B2B ecommerce platforms are software systems designed to help businesses sell to other businesses online. Unlike consumer ecommerce stores, they are built to handle wholesale complexity such as customer-specific pricing, bulk ordering, repeat purchases, and long-term buyer relationships.
These platforms support workflows like account approvals, pricing rules, and integration with back-office systems such as ERPs and inventory tools, making them suitable for how wholesale businesses actually operate.
WizCommerce’s WizShop is a wholesale-native B2B ecommerce platform built specifically for businesses that need more flexibility than consumer-focused tools can offer. It supports the realities of wholesale selling without relying on plugins or workarounds.
WizShop includes native features such as customer-specific pricing, bulk ordering, reorder flows, complex product variants, sales rep support, and direct integration with ERP systems like NetSuite, QuickBooks, and Fishbowl. The platform is designed to adapt to different customer buying behaviors while keeping pricing, inventory, and orders accurate across systems.
A B2B ecommerce solution typically includes customer-specific pricing, bulk order capabilities, detailed product catalogs, approval workflows, and tools for managing repeat purchases. It should also integrate with inventory and accounting systems to ensure data stays consistent.
More advanced B2B platforms support sales rep involvement, flexible ordering rules, and intelligent search and recommendations to help buyers find the right products quickly — all without depending on third-party plugins to handle core wholesale requirements.
A B2B ecommerce platform helps wholesale businesses reduce manual work and improve operational efficiency. Buyers can place orders on their own using approved pricing, while internal teams spend less time processing emails, correcting orders, or handling pricing requests.
Sales reps can also support customers through the same system, with access to real-time inventory and order history. This leads to fewer errors, faster order processing, and a more consistent buying experience across online and rep-assisted sales.
The best B2B ecommerce platform is one built specifically for wholesale workflows rather than adapted from consumer ecommerce. Native support for pricing rules, customer access controls, and bulk ordering is critical.
Equally important is how well the platform integrates with existing systems. Strong ERP integration ensures accurate inventory, pricing, and order data without manual reconciliation. Platforms like WizShop are designed to support these requirements out of the box, rather than relying on add-ons to fill gaps.
B2C ecommerce platforms are designed for individual consumers, with fixed pricing, simple checkout flows, and one-time purchases. B2B ecommerce platforms are built for business buyers who operate within pricing agreements, approval processes, and repeat purchasing patterns.
B2B platforms support features like customer-specific catalogs, tiered pricing, credit terms, bulk ordering, and system integrations. They also prioritize workflows such as easy reordering, detailed product information, and account-level purchasing controls — all essential for wholesale buying.
