Food & Bev

Power High-Frequency Ordering Across Reps, Buyers, and Warehouses

Give reps and buyers a faster way to execute orders, run trade promotions with confidence, and reorder instantly with real time inventory and pricing — across your sales app and B2B portal.

our customers

Built for Wholesale. Powered by AI.

Core Workflows Powering Modern Food & Beverage Distribution

Trade Promotions & Discounts

Turn Trade Promotions into Sales Growth

Managing multiple promotions at the same time is hard. WizCommerce gives distributors one system to run, segment, schedule, and apply trade promotions accurately across customers, products, and sales channels with clarity and control.

High-Frequency Reorders

Turn Reorders into a One Click Experience

Creating the same orders week after week slows down sales. With one-click reorder workflows, reps can create and reuse order lists, duplicate and edit carts instead of starting from scratch, and buyers can self-reorder instantly through B2B portal.

Multi-Warehouse Inventory Accuracy

Sell from the Right Warehouse, Every Time

Inventory accuracy drives fast fulfilment. With WizCommerce, distributors automatically surface the right inventory to the right buyer — showing availability only from the nearest or assigned warehouse — while giving reps real-time visibility across warehouses and route-level stock

Multi-Warehouse Inventory Visibility
Customer-to-Warehouse Mapping
Inventory on the Wheel
Inventory-Aware Ordering
Warehouse-Based Ordering
Live Inventory Sync

Custom Pricing Rules

Handle Complex Pricing Without Workarounds

Pricing accuracy directly impacts sales and margins. Now distributors can manage complex pricing rules in one place ensuring reps and buyers always see the right price based on units of measure, contracts, quantities, and location.

User Roles

Control Access, Roles, and Visibility Across Buyers and Teams

Sales suffer when buyers see the wrong products, prices, or promotions. Control catalog access, pricing visibility, and user permissions at a granular level ensuring every buyer and rep sees only what’s relevant to them, based on territory, warehouse, and role.

Login-Only B2B Storefront
Territory-Based Catalog Visibility
Warehouse-Filtered Catalogs
Customer-Specific Pricing Visibility
Promotion Visibility Rules
Role-Based User Permissions

"Before WizCommerce, it took our reps 20–30 minutes to place an order, but now it's done in a few clicks. They've especially benefitted from AI-driven product discovery and customer insights, which have helped increase their sales.

WizCommerce has transformed our trade show experience. What once took hours creating line sheets and following up with customers now takes minutes. We complete all follow-ups before the show ends, delivering a better customer experience.

Integrations

Plug into your wholesale stack with zero friction.

WizCommerce integrates deeply with the tools wholesale teams rely on — ERP, PIM, accounting, payments, inventory, and more — all with real-time, two-way sync.

resources

Learn Whats Working in Modern Wholesale

Frequently Asked Questions

What is B2B in the food industry?

B2B in the food industry refers to transactions where food manufacturers, producers, or distributors sell products to other businesses such as retailers, restaurants, convenience stores, or wholesalers. These relationships are typically built around bulk ordering, repeat purchases, negotiated pricing, and long-term partnerships. Unlike consumer sales, B2B food commerce focuses on operational efficiency, accurate fulfillment, and reliable coordination across sales, inventory, and logistics.

How big is the food e-commerce market?

The global food e-commerce market has grown rapidly in recent years, driven by digital ordering, changing buying behavior, and the expansion of online food distribution models. Growth is being fueled not only by consumer grocery shopping, but also by increased adoption of digital tools in B2B food and beverage distribution, helping businesses manage orders, inventory, and fulfillment more efficiently at scale.

How do I find a food distributor for my product?

Finding a food distributor typically starts with identifying distributors that specialize in your product category and serve your target market. Trade shows, industry associations, and B2B marketplaces are common ways to connect with potential partners. Once shortlisted, distributors should be evaluated based on their coverage, logistics capabilities, reliability, and alignment with your pricing and volume expectations.

What is an example of an F&B business?

A food and beverage business can be any company involved in producing, importing, distributing, or selling food products. This includes specialty food importers, regional distributors, beverage suppliers, and wholesale brands that sell to retailers or foodservice businesses. These companies often manage large SKU counts, repeat orders, and complex customer relationships as part of their daily operations.

What are food and beverage products?

Food and beverage products include consumable items such as packaged foods, snacks, beverages, frozen goods, dairy products, specialty foods, and fresh items. Businesses handling these products must manage inventory carefully, track availability, and coordinate distribution efficiently. Accurate product data, stock visibility, and streamlined ordering are essential to maintaining consistent fulfillment and reducing waste.

What is the food and beverage supply chain?

The food and beverage supply chain includes every stage involved in bringing products from source to buyer — from production and processing to warehousing, distribution, and delivery. In B2B environments, managing this chain efficiently requires coordination across orders, inventory, logistics, and accounting systems. Digital platforms that connect these workflows help reduce delays, improve accuracy, and support reliable fulfillment for wholesale buyers.