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“WizCommerce brought us to the next level. They gave us the website and platform we always needed.”
The challenge
Manual selling could no longer support scale
Before WizCommerce, Indian Touch of Gallup relied on a highly manual sales process. Orders were handled through text messages, photo messages, FaceTime calls, and emails. While this approach worked in the past, it became increasingly difficult to manage as the product catalog and customer base grew.
The team tried popular ecommerce platforms like Wix and Shopify, but those tools did not provide the level of efficiency or hands-on support the business needed. Managing thousands of items without strong guidance proved overwhelming, and the lack of real support made it hard to keep systems updated and usable.
As customer expectations shifted, more buyers wanted the ability to sit down, browse products, and place orders on their own time instead of relying on constant back-and-forth communication.
“We tried Wix, we tried Shopify, but it just wasn’t efficient enough for us to keep up with, as our business grew.”
The turning point
Choosing a partner, not just a platform
Indian Touch of Gallup chose WizCommerce because it offered more than software. The team needed a partner that would actively help them transition thousands of physical products into a digital experience.
Photographing products, labeling items, and organizing the catalog required effort and adjustment. What made the difference was the level of support during onboarding. The WizCommerce team stayed closely involved, working after hours and on weekends to help the business move forward.
Over time, the platform became easier to manage, and the transition felt achievable instead of overwhelming.
“Transitioning our physical catalog to digital was a challenge, but WizCommerce was always there for us. They made it so much easier.”
A modern buying experience customers prefer
With WizCommerce in place, Indian Touch of Gallup finally had the centralized website and platform it had been missing. Customers who did not enjoy shopping in person or communicating through texts and FaceTime could now browse products online, take their time, and place orders when it suited them.
This shift reduced friction for both sides. Customers gained independence, while the internal team spent less time juggling messages and manually sending product photos.
The business described the move as a necessary evolution, especially in a market where digital buying is no longer optional.
“Our customers prefer being able to explore the collection online and contact us when they’re ready. It’s made buying simpler and more natural for them.”
Results
Growth supported by reliability and service
Indian Touch of Gallup continues to grow, but now with infrastructure that supports that growth. The new platform helped the business operate more efficiently and meet customers where they are, without abandoning long-standing relationships.
The website now generates 50 new leads every month. Revenue has increased by 10% from the new website.
Customer service became a defining advantage. Unlike previous platforms where responses could take days or weeks, WizCommerce provided fast, human support. Issues were resolved quickly through calls or Zoom sessions, giving the team confidence that problems would not linger.
After a year on the platform, the business credits WizCommerce with helping it evolve and prepare for the future.
“Their customer service is amazing. If there’s an issue, they hop on a call right away and fix it.”
“If you have a growing business that needs better technology to support the growth, WizCommerce will help you do that. I would recommend them to anyone.”
