How Zia Pia cut post-show follow-up work in half and finished 150 customer line sheets before the show ended

Before implementing WizCommerce, Suzanne Alston, Account Manager at Zia Pia, managed these processes manually. Creating line sheets, responding to customer interest, and sending follow-up materials required repetitive editing and time-consuming formatting work.

The challenge

Manual line sheet creation slowed post-show follow-ups

At any trade show, Suzanne could handle about four or five customers per hour when manually creating line sheets and sending follow-up materials. During a four-day show with roughly 150 customers, that volume translated into significant after-show administrative work.

Line sheets had to be built manually. Catalogs required formatting. Follow-ups were handled after the event, extending the sales cycle and adding operational strain.

With high booth traffic, delays in sending polished materials risked losing momentum with buyers.

The turning point

Fast onboarding and a workflow built for trade show speed

Zia Pia adopted WizCommerce to automate line sheet creation, catalog generation, and customer follow-ups.

Onboarding was fast despite the volume of products. The team appreciated the structured implementation plan, clear task assignments, and step-by-step rollout. Products were uploaded quickly, and Suzanne found the editing flow intuitive.

The ability to select products, review them, and generate finished line sheets in a structured sequence simplified the entire process.

AI in action

AI-powered search and recommendations improved booth conversations

Trade shows move quickly, and buyers often reference products from memory, screenshots, or prior catalog views. WizCommerce’s AI-powered search made it easier to locate products instantly, even with partial names or visual cues.

When customers asked for variations, alternatives, or complementary pieces, AI-driven product recommendations helped surface relevant options on the spot. This allowed Suzanne to expand conversations beyond a single SKU and present curated assortments without slowing the interaction.

Instead of flipping through printed materials or searching manually, product discovery became immediate and contextual, helping maintain momentum in high-traffic booth environments.

Results

150 customers handled with follow-ups completed before leaving the show

Using WizCommerce during the show changed execution entirely.

Instead of completing follow-ups afterward, Suzanne and her team were able to finalize materials before the event ended. Over four days, they handled approximately 150 customers and eliminated most of the post-show backlog.

In many instances, the new system cut her time in half.

The structured flow for editing products and building catalogs accelerated proposal generation. It also made it easier to include additional relevant items when customers showed interest in something specific.

Final word