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“From the stone age to the industrial age. That’s how big the change has been for our operations. It’s one of the best decisions I took in 2023”
The challenge
Legacy systems created hidden operational drag
Before WizCommerce, Orchid Lux used a basic order-taking system, RepZio, that had been in place for nearly eight years. The tool was designed only to capture orders, not to support modern wholesale workflows. Sales reps entered orders, which then had to be manually recreated in the accounting system. Inventory had to be uploaded daily on the POS. New products and product updates were also uploaded separately, creating repeated manual work.
This duplication extended across the business. Payments collected by reps had to be manually added into accounting. Communication between sales reps and the customer success team was constant, with reps regularly asking about inventory availability, backorders, and shipping details.
At trade shows, the limitations were even more visible. Reps did not have real-time inventory visibility, which made it difficult to confidently communicate delivery timelines. While the team hoped better visibility would increase orders, the immediate pain was actually customer uncertainty and repeated follow-ups.
“The cost of staying on our legacy system was very high. A lot of manpower went into keeping things running.”
The turning point
Rebuilding wholesale operations on a modern sales tool
Orchid Lux spent years evaluating alternatives, but many platforms felt as limited as what they were replacing. The goal was not just to capture orders more efficiently, but to remove manual work across accounting, inventory, payments, and communication.
WizCommerce stood out because it functioned as a true wholesale point-of-sale system and could integrate deeply with Orchid Lux’s existing back-end system, Zoho. Orders created by reps no longer needed to be recreated in accounting. Inventory updates flowed automatically instead of being uploaded daily. Product updates were managed centrally. Payments collected through the system were recorded against the correct orders without manual reconciliation.
The integration journey was not without challenges, but the WizCommerce team stayed closely involved throughout, working through issues as they arose instead of stepping away after go-live.
“Because we manufacture overseas and sell in North America, clarity on inventory and delivery timelines is extremely important for us. WizCommerce gave us that.”
Faster selling with AI search and real-time inventory data at trade shows and on the road
The impact became most visible at trade shows. Reps now had access to real-time inventory, including in-stock items, backorders, and production timelines. This translated into higher order volume and it significantly improved customer confidence. Buyers could clearly understand when products would ship, reducing uncertainty and follow-up conversations after the show.
For sales reps, the difference was immediate. Robbie Lee Graff, a multi-line sales rep, described the system as dramatically easier to use in daily work. Searching products, checking accurate stock, and presenting items to new clients became faster and more intuitive.
Instead of wasting time navigating complex systems, reps could quickly find relevant products with AI search, explore similar items, and place orders efficiently, whether in person or working remotely. 5 minutes, reduced from 45 minutes, is now all it takes to create an order or quote.
Shipment tracking added another layer of visibility. Reps could see dispatch and shipping status directly in the system, which reduced the number of emails sent to the customer success team asking for updates.
“This system is 100% quicker and easier to use. When I’m on the road, I need to find products fast, check accurate stock, and place orders without fighting the system. WizCommerce makes that process simple and saves me time every single day.”
Results
160 hours a month returned to the business
The most tangible impact of WizCommerce has been time savings. Orchid Lux estimates saving 160 hours every month, previously spent on manual order creation, inventory uploads, product updates, payment reconciliation, and internal communication. 5 minutes, reduced from 45 minutes, is now all it takes to create an order and quote.
That time has been redistributed across higher-value work. Operations teams focus less on system maintenance and more on execution. Customer success teams spend less time answering repetitive inventory and shipping questions. Sales reps operate with greater independence and confidence.
While some features are still maturing, the foundation is now in place for Orchid Lux to scale without adding operational headcount.
“Earlier, one person had to be fully devoted to this work. That’s about 40 hours a week. That effort is now gone.”
“WizCommerce removed a huge amount of manual work for us. Orders, inventory, payments, and communication are all connected now, which has saved us time and made the entire operation run more smoothly.”
