How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI

Ganz is a multi-brand wholesale company spanning gift, home décor, baby, plush, apparel, and licensed collections. With numerous catalogues released every year and thousands of SKUs under management, imagery plays a critical role across product development, sales, and marketing.
The company operates a fully equipped in-house photo studio with an on-set stylist, two photographers, and freelance support when needed. While this setup enables high-quality photography, it also introduces cost, time, and capacity constraints when scaled across such a broad portfolio of brands.