20% revenue growth by simplifying product discovery and ordering at Antique Curiosities

Antique Curiosities is a wholesale framed art company based in North Carolina. Every product is made locally, and the business serves designers, furniture stores, boutique retailers, and other wholesale accounts across the country. The catalog is inherently complex, with multiple framing options, sizes, and configurations that customers need to understand clearly before placing an order.
The company operates entirely B2B and relies on inside sales rather than a large external rep network, making the online buying experience critical to growth.